We fueled Taco Bell’s fiery fandom by producing the sold out Drag Brunch Tour, to bring to life the story of a national breakfast relaunch. Our activation, the longest experiential campaign ever for Taco Bell, featured a sold out tour across the country. We tapped into the local community in every market and featured astounding talent that resonated.

The campaign was a hit, generating a total of over 324 pieces of coverage and 737MM impressions. And, breakfast sales have surpassed pre-pandemic numbers. More importantly, the campaign celebrated diversity and inclusion and marked the beginning of a long-term partnership with The It Gets Better Project.