At The Sheppard, we’re honored to contribute to Taco Bell’s cultural strategy, fostering genuine connections with the Latinx community through the power of food. In the heart of SoCal, we took the lead in partnering Taco Bell with Revolution Carts, championing local street vendors by distributing dozens of health permit-compliant food carts. Each cart, from traditional tacos de canasta to unique elotes, narrates a story of passion and community impact. We meticulously orchestrated the entire creative process, branding the customized carts to reflect the unique style of each business. Our efforts garnered notable media coverage on Telemundo and Univision. The Revolution Carts initiative not only empowered vendors like Karen and Randy Garcia of House of Masa, but also worked to activate LA’s iconic Ave 26 Family Night Market. Looking ahead, the campaign’s success has paved the way for a rerun in 2024, showcasing our agency’s dedication to fostering a vibrant culture and supporting local entrepreneurs in our communities.