For Skyspace LA, the tallest observatory on the West Coast, we designed and built the experience from the ground up and created a fully-integrated national advertising campaign.

This record-breaking interactive exhibit features state-of-the-art tech, ensuring a unique experience for every visitor. While capturing valuable data, we immersed guests in the landscape and culture that makes LA the Creative Capital of the World. We partnered with influencers and Hollywood talent to reinforce messaging, including the Los Angeles Lakers, the Dodgers, The Doors, LL Cool J, George Lopez, NBC Sports anchor Fred Roggin and KIIS FM’s morning talent.

Based on the outcome – increased dwell time and spending by visitors – we were then tasked with building a skyline restaurant bar, developing the retail experience along with select custom merch.