In our partnership with cabi specialty apparel, we produce a biannual convention and bring to life a retail popup like no other: an activated, multi-sensory learning experience called The Hub. Rooted in messaging and a strategic rollout schedule, The Hub increases engagement among small business owners. The Hub brings to life the brand’s story and maximizes the company’s return (direct and indirect) on investment, through increased knowledge, loyalty and excitement. From concept and design to fabrication and staffing, our Hub connects the business to its leaders.