Since 2013, The Sheppard Group has partnered with cabi through brand and business transformations. As a social-selling fashion brand with a mission to empower women through connection and entrepreneurship, cabi has grown, and so has the scope of our work together.

We’ve supported the brand’s evolution into an omnichannel business and helped shape its modern voice and tools. From launching its mobile shopping app to redefining its training platforms and marketing strategy, we’ve played a key role in helping cabi grow its network of Stylists, increase profitability, and stay relevant in a shifting retail landscape.

Our work has spanned digital innovation, narrative development, and business enablement, always grounded in the brand’s core values of style, service, and relationships.

And we’ve delivered real results: app users report a 34% increase in sales, business training engagement has surged 28%, and our live event satisfaction ratings remain consistently above 95%.

From digital tools to brand strategy, The Sheppard Group has helped cabi grow with intention, making every touchpoint more useful, beautiful, and human.